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Marketing Ink: Big Ideas for Local Businesses

Feb 24, 2021

Does your local business need more business? Need a proven Facebook ads strategy?

In this episode, I worked with Social Media Examiner to share my framework to creating a profitable Facebook ads strategy for your local business.

You’ll discover three different levels of ads your local business should be using, and...


Feb 10, 2021

In this podcast, I joined Social Media Examiner to chat about How to Run a Profitable Facebook Contest or Giveaway!

Want to run a Facebook giveaway that attracts leads, not prize hunters? Looking for a plan to follow? In this video, I share my 10-step strategy for planning a Facebook contest that delivers qualified...


Jan 27, 2021

Apple iOS 14 update has caused chaos and confusion in the Facebook ad world. Here is my breakdown of what this is, why it matters, and what you dan do to prevent us from taking a negative impact on your business. My AB3 ad strategy means that I have virtually zero changes to make to ensure that our ads continue working...


Nov 25, 2020

In the midst of uncertainty, many local businesses are worried about keeping their doors open. Some have been forced to shut down a second time, and some are worried that they're next. If you're a local business, you need to be focused on bringing in revenue no matter what your situation is, and this is an easy campaign...


Oct 28, 2020

Many businesses fail to understand their customer buying cycle, let alone how to leverage that knowledge in their advertising. In this episode, we'll cover the different awareness levels that each customer goes through before making a purchase, and how it corresponds to your social media ad campaigns. Want to learn how...