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Marketing Ink: Big Ideas for Local Businesses

May 8, 2024

In this episode of Marketing Inc., Allie is joined by Austin Armstrong, a digital marketing specialist with nearly two decades of experience, particularly in video marketing and social media. 

Austin shares the founding of his company, Socialty Pro, and its focus on organic digital marketing and the role of short form video content in engaging and growing an audience.

He offers insights into the strategies that have enabled him to gain millions of followers across various platforms, techniques for creating effective short form content, and the importance of captions, hashtags, and engagement in boosting reach.

Austin also shares his latest venture,, a powerful tool designed to make digital agency strategies accessible to entrepreneurs at a lower cost. 

Lastly, he outlines his method for increasing content views and engagement, including how to craft compelling hooks, and shares advice on focusing on content formats that resonate with creators personally.

This episode is an in-depth look at the evolution of social media marketing and provides valuable tips for leveraging video to enhance online presence and business success.


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