Marketing Ink: Big Ideas for Local Businesses

Harnessing AI for Authentic Marketing

Nov 3, 2025

In this episode of Marketing Inc, Allie Bloyd interviews Molly Mahoney, a former musical theater performer turned marketing expert.

They discuss Molly's journey from performing arts to online education, the evolution of AI in marketing, and the importance of authenticity in content creation.

Molly shares her experiences...

Mastering Messenger Ads for Lead Generation: From Basics to Advanced Techniques

Oct 13, 2025

In this session, the speaker covers the effective use of Messenger ads for businesses at any stage, from beginners to experienced advertisers looking to scale.

The session offers a comprehensive guide to tapping into Messenger ads, emphasizing fast and simple lead generation.

Key points include the flexibility and...

Leveraging AI for Business Efficiency

Aug 25, 2025

In this episode, the focus is on leveraging Custom GPTs and AI to enhance business efficiency, save time, and improve productivity.

The presentation delves into various applications of AI in business, such as creating custom GPTs, delegating tasks, automating processes, and increasing personal productivity.

Key...

Mastering Video Sales Letters

Aug 11, 2025

In this episode, we dive deep into the effective use of Video Sales Letters (VSLs) as powerful tools for increasing sales and conversions.

We explore various aspects from crafting an engaging script to practical tips on recording and editing, emphasizing the importance of persuasive copy and concise messaging.

Learn...

The AB3 Strategy: Building a Scalable Business with Ads

Jul 29, 2025

In today’s episode, Allie dives deep into the AB3 strategy—her proven method for scaling businesses through smart, effective ad campaigns. She explains why this strategy has stood the test of time despite changes on platforms like Facebook, Instagram, and YouTube. Learn how the human connection behind your ads is...